Studio Analogous, Boinc
Visual Design, Interaction Design, Development
I worked in collaboration with Studio Analogous which is design studio in Tribeca. My role was focused on creating the information architecture and establishing the messaging, visual look and feel, style guide, UI and implementing it on the CMS. A project manager, creative director and strategist oversaw the process.
Since the startup was new to the market in Venezuela, our challenge was to convey that Boinc was a different product and a different partner
How might we design one page website that promotes boinc's brand, product, team and company by following the brand guidelines?
Our strategy team was responsible of understanding the business and capturing the sites requirements that I used to laid out the design of the site
During this the phase, we focused on the following tasks:
One page, long scrolling layout with simple navigation that anchors the user to the designated section of the page