My name is Youmna.

I am a problem solver using human centered design as the center of my process to create meaningful
products and services.

Former Product Lead @ Audicus, Instructor @ General Assembly and Design Mentor @ Designlab

UX Research and Strategy

1 on 1 Interviews, Surveys, Personas, Empathy Maps, User Journeys, Competitive Analysis, Heuristic Evaluation 

Interaction Design

Information Architecture, Sitemaps, User Flows and Wireframes

Prototyping and Testing

Paper Prototypes, Clickable Prototypes, High Fidelity Prototypes, Concept Testing and Usability Testing

Design Thinking

Co-creation workshops for product and service development

See Process

Latest Works

design thinking workshops

I lead accelerator programs where multidisciplinary teams create innovative product ideas, prototype and test them in only 4 weeks using a design thinking framework

See Case Study

Three sessions to get immersed in the topic and product development process


Five sessions to define the problem we want to solve , understand the possible consumer(s) and come up with design opportunities


Three sessions to ideate and determine our lead solution. Six sessions to shape the solution, including its user journey and business model.

Prototype & Test

Six+ sessions to make and test our solution prototypes to ensure the viability of the product.