My name is Youmna.

I am a problem solver using human centered design as the center of my process to create meaningful
products and services.

Lead Product Designer @ Audicus, Instructor @ General Assembly and Design Mentor @ Designlab

UX Research and Strategy

1 on 1 Interviews, Surveys, Personas, Empathy Maps, User Journeys, Competitive Analysis, Heuristic Evaluation 

Interaction Design

Information Architecture, Sitemaps, User Flows and Wireframes

Prototyping and Testing

Paper Prototypes, Clickable Prototypes, High Fidelity Prototypes, Concept Testing and Usability Testing

Design Thinking
Workshops

Co-creation workshops for product and service development

See Process

Latest Works

design thinking workshops

I lead an accelerator program at DDB where multidisciplinary teams from across the agency create innovative product ideas, prototype and test them in only 4 weeks using a design thinking framework

See Case Study
Immersion

Three sessions to get immersed in the topic and product development process

Understand

Five sessions to define the problem we want to solve , understand the possible consumer(s) and come up with design opportunities

Ideate

Three sessions to ideate and determine our lead solution. Six sessions to shape the solution, including its user journey and business model.

Prototype & Test

Six+ sessions to make and test our solution prototypes to ensure the viability of the product.